Doubling Our Support for Startups and Changemakers in Sustainable Tourism in 2018

Building on its successful launch in 2017, today we are announcing the 2018 Booking Booster Programme, a three-week accelerator in Amsterdam for social enterprise scale-ups in sustainable tourism. In addition to the €2 million in grants awarded through Booking Booster, we will further expand our efforts to support organisations and individuals throughout the broader sustainable tourism industry with two new additional initiatives for a total of more than €4 million in support available in 2018. 

The first new programme is the Booster Labs, a series of short, regionally-focussed weekend programmes that are slated to run globally throughout 2018, dedicated to giving early-stage startups in sustainable tourism the insights, tools and skills they need to grow and increase their impact. 

The second new initiative is the Booking Cares Fund, a separate €2 million grant programme to champion individual non-profit changemakers in sustainable tourism and support their search for new and unexpected solutions to strengthen local communities, preserve and promote culture, protect natural resources and spread tourism activities more evenly.

In helping travellers to explore and experience more than 120,000 unique destinations all over the world, also seeks to contribute to the ongoing health of these same destinations so that future generations can continue to enjoy them for years to come. The Booking Booster, Booking Booster Labs initiative and the Booking Cares Fund further this mission to make a positive impact globally.

“The Booking Booster, our new Booking Booster Labs initiative and the Booking Cares Fund have all been specially designed to support important, innovative players in different sectors throughout the entire sustainable tourism ecosystem,” said Gillian Tans, CEO of “By identifying, funding and mentoring early stage start-ups, social enterprises scale-ups and the non-profit projects and changemakers from universities, governments and NGOs that bring them all together, we can help make an even more meaningful impact. We can empower people and organisations to affect real change to help further a healthy and sustainable future for thousands of destinations all around the world.”

Booking Booster: Accelerator programme for social enterprise scale-ups

For the 2018 Booking Booster Programme, we will select and invite up to 12 social enterprises in the sustainable tourism sector that are ready to scale their business plans to a three-week accelerator programme in Amsterdam in May 2018.

The programme will consist of a series of lectures, hands-on workshops and coaching sessions, culminating in a final pitch to receive a grant of up to €500k from’s €2 million fund in order to help support the next stage of projected growth for the participating scale-ups. All the social enterprises will also receive several months of ongoing mentoring and coaching from experts, as well as opportunities and access to collaborate with on potential innovation initiatives and experiments to help accelerate their future growth.

Applications open as of today, December 4th, 2017, until January 7th, 2018, so visit the Booking Booster section for more details. 

Booster Labs: Weekend programmes for early-stage startups

In order to help foster and encourage entrepreneurial startups in sustainable tourism at the very earliest stages of their development, we introduced Booster Labs to provide them with the insights, tools and skills they need to grow and increase their impact.

Over the course of a weekend, a select group of 10 - 15 startups will participate in hands-on workshops and lectures presented by experts in startup growth and sustainable tourism. They will also be paired with mentors to provide guidance and support as they explore growth-hacking opportunities for their businesses. The weekend programmes culminate with each startup pitching their proposed roadmap to a jury of industry experts to win grants between €10,000 and €25,000 from a separate fund specifically set up for the Booster Labs.

The first Booster Lab weekend has just taken place in Barcelona - have a look at the highlight here. The next is due to take place in Tel Aviv from March 1 – 3rd 2018. Applications for the second Booster Lab open on December 11th. See the Booster Labs section for more information and upcoming application deadlines. 

Booking Cares Fund: Grant programme for non-profit changemakers

With the new €2 million Booking Cares Fund, we want to provide support to disruptive innovators in the non-profit realm that are passionate about making a difference in the sustainable tourism industry.

The Booking Cares Fund champions sustainable tourism changemakers in their search for new and unexpected solutions that reimagine the tourism and travel space. With the Fund we support projects that strengthen local communities, preserve & promote local culture, help disperse tourism and protect natural resources.

Changemakers can come from all over the world, representing universities, non-profits, research institutes and governments. Pioneers with bold, ambitious ideas to truly transform the sustainable tourism industry can apply for grants between €100 and €250k.

Applications for the Booking Cares Fund open as of today, December 4th,, 2017, until January 7th, 2018. For more information and application details, visit the Booking Cares Fund website.

Booking Booster, the new Booster Labs and the Booking Cares Fund sit alongside’s internal volunteer programme, Booking Cares, where employees have long partnered with local organisations on projects that help improve destinations worldwide. Together these initiatives make up and further expand’s Booking Cares commitment.