Booking Labs are short, compact weekend programmes dedicated to giving early-stage startups the insights, tools and skills they need to grow and make an impact. 

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About Booster Labs

With our Booster Labs, we are taking our Booking Booster on the road - with programmes taking place in Europe, Asia, the Middle East and North America.

Over the course of a weekend, early-stage startups will have the chance to learn from experts in startup growth and sustainable tourism, and be paired with the very best mentors from Booking.com to provide guidance and support as they learn the ropes of growing their businesses. Surrounded by passionate people and with the best tools and approaches at their disposal, the startups will take the necessary steps to achieve more scale and deliver measurable impact.




The first Booster Lab took place in Barcelona from December 1 - 3 - read about it here. Our second Booster Lab took place in Tel Aviv, Israel, from March 6-8. 

Early-stage startups are invited to take part in hands-on workshops, attend insightful talks and keynotes, and have some fun too! The weekend will culminate in a pitch on the startup's roadmap and impact before an expert jury with the chance to win grants between €10,000 and € 25,000, as well as other prizes. Here's what startups can expect to get out of it:



Skills and Knowledge

Our tailor-made programme of workshops and talks, paired with the hands-on mentorship of Booking.com employees and external experts, gives startups the insights to develop and grow their businesses - all through the lens of social impact. The aim will be to build their toolkits and skillsets in order to put what they learned over the weekend into practice after they leave.



Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the largest travel e-commerce companies in the world. We are excited to share our expertise, as well as our passion for sustainable tourism initiatives with other like minded enterprises, and hope to inspire startups with our story, unique culture and people as they embark on their own growth journeys.



As part of the pitch session, a handful of startups with the best plans will be awarded a grant between €10,000 and € 25,000 to fund the next steps on their roadmap. The amount startups receive is determined based on the feasibility of their growth plan and projected impact of their solution.




Startups will be given the opportunity to connect with the very best mentors, experts, and key players in the tourism industry who will help them along the way. The goal is to build a network that they can continue to tap even after the weekend comes to a close.


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Applications are now closed.

Sorry you've missed our deadline for the Tel Aviv Labs.

We are looking for early-stage startups in sustainable tourism. We searching for businesses that bring innovative solutions to overcrowding and prevent negative economic, environmental and sociocultural effects associated with mass tourism. We're also looking for social enterprises that are promoting inclusive growth that supports and develops local economies and communities.



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1. Apply


2. Review


3. Phone Interview


4. Invitation



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Learn, grow and connect

The Booster Lab programme has been designed to give startups the knowledge and methods they need to drive growth and increase impact. It may only last a weekend, but it packs a punch with a full schedule of exciting activities.


Day 1

The first day of the programme begins by getting to know the other startups participating in the programme and learning about Booking.com and its sustainable tourism initiatives.

Day 2

The second day is packed with workshops on a number of topics related to startups and sustainable tourism presented by expert trainers and inspirational speakers.

Day 3

On the last day, startups have the chance to finalise their roadmaps and pitch presentations in preparation for the final pitch, which caps off the weekend’s festivities.


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