About Booking Booster

Booking.com is the global leader in connecting travellers with the widest choice of incredible places to stay, and we want to give our customers the best experience in every destination they travel to.

For the past three years we have contributed to improving destinations all over the world by volunteering our time and expertise through the Booking Cares Volunteer Programme. Our 15,000+ employees have been making a difference by partnering with local organisations that are working on sustainable tourism initiatives all across the globe.

With our Booking Booster Programme, we now aim to turn tourism into a force for good by supporting a select group of extraordinary startups as they look to scale their businesses and impact globally, working together toward a more sustainable future for the global tourism industry.


The first year of the Booking Booster concluded in June 2017.

In its first year 10 startups were invited to our 3-week Booking.com Booster Programme, had a chance to pitch for grants of up to €500,000, are receiving mentorship to help guide them in the growth and development of their businesses, and have become part of a network of organisations working to make the travel industry more sustainable.


Booster Programme

10 startups were selected to spend 3 weeks at Booking.com headquarters in Amsterdam. Two representatives per startup had the opportunity to learn about scaling their business, growing and measuring their social impact, organisational growth, marketing, enhancing their value proposition, investing, financial practices and more.

Financial Support

Startups that were invited to participate in the programme demonstrated that they are ready to scale their businesses and to have a positive impact on multiple destinations. At the end of the 3-week programme in Amsterdam, they had the opportunity to pitch their scaling plan to our judges and ask for a grant of anywhere between €100-500k to execute their plan. Read more in the Terms & Conditions.


Booking.com experts are currently mentoring the 10 startups in executing their scaling plan. Mentorship is available for 6 to 9 months and started during the 3-week Booster Programme in Amsterdam.



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We're supporting
ambitious startups...

... that use their business as a means to improve destinations around the world. During our first year of the Booking.com Booster Programme, we are empowering startups that positively impact the environment; social businesses that are creating an enriched destination experience by promoting and preserving cultural heritage; and unique enterprises that are supporting local communities in the tourism industry.


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Applications closed on
March 1st 2017

Sorry you have missed the chance to apply to our first Booster Programme. News about a next round will be shared after the summer. Stay tuned. In the meantime, if you have any questions, please feel free to contact us.


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1. Apply

In year one, you could send in your application between January 23 and March 1, 2017.

2. Review

Each application was reviewed against our criteria (learn more here) and the most promising startups were shortlisted.

3. Phone Interview

After March 1, we got in touch with shortlisted applicants to schedule a phone interview.    

4. Invitation

In early April 2017, 10 startups were selected and invited to join the 3-week Booking.com Booster Programme. This took place from June 5-23, 2017 in Amsterdam.

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Learn, grow and connect

In year 1 of the Booking Booster, the 3-week programme has been designed in collaboration with our partner organisation Impact Hub, a global network specialised in social enterprising, filled to the brim with knowledge on how to scale your business whilst making an impact.


Week 1

The first week of the programme started by getting to know each other and each other’s ventures. Participating startups also learned about scaling readiness, organisational growth and agility, Amsterdam as an impact destination, trends in the tourism sector and due diligence. Read more about week 1 on the blog.

Week 2

During the second week, expert trainers and inspirational speakers from Impact Hub and Booking.com shared their knowledge on strategic marketing, storytelling, go-to-market strategy, scaling models, developing an impactful value proposition, finance and investment propositions. There was plenty of pitching advice and time to work on - and practice - pitches. Learn about week 2 here.

Week 3

The last week of the programme was about impact measurement, meeting inspiring entrepreneurs, as well as finalising the scaling plan and pitch presentation in preparation of The Final Pitch. There was also be time to work with mentors and get 1-to-1 support. More about the final week can be read here on our blog.

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Pitch your scaling plan

At the end of the 3-week Booster Programme, in front of a live audience of Booking.com experts, entrepreneurs and change makers, the 10 startups had the opportunity to pitch their scaling plan to our panel of judges who decided how the grants of up to €500,000 are awarded.

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Check out our FAQ section or drop us a note.


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