Learn, grow and connect

In year 1 of the Booking Booster, the 3-week programme has been designed in collaboration with our partner organisation Impact Hub, a global network specialised in social enterprising, filled to the brim with knowledge on how to scale your business whilst making an impact.


Week 1

The first week of the programme started by getting to know each other and each other’s ventures. Participating startups also learned about scaling readiness, organisational growth and agility, Amsterdam as an impact destination, trends in the tourism sector and due diligence. Read more about week 1 on the blog.

Week 2

During the second week, expert trainers and inspirational speakers from Impact Hub and Booking.com shared their knowledge on strategic marketing, storytelling, go-to-market strategy, scaling models, developing an impactful value proposition, finance and investment propositions. There was plenty of pitching advice and time to work on - and practice - pitches. Learn about week 2 here.

Week 3

The last week of the programme was about impact measurement, meeting inspiring entrepreneurs, as well as finalising the scaling plan and pitch presentation in preparation of The Final Pitch. There was also be time to work with mentors and get 1-to-1 support. More about the final week can be read here on our blog.